“I am amazed by the technology tools and excellent marketing. I love the open communication and how helpful everyone is if you run into an issue – they are willing to assist in anyway.”
Technology that Simplifies
The right technology doesn’t just make your day easier—it helps you close more loans. Our optimized tech stack is built to help you grow your brand, connect with more clients and move loans from application to closing with speed and confidence.
Award-Winning Customer Experience
We were named the 2025 MortgageCX Best-in-Class Lender for Overall Satisfaction, plus earned No. 1 overall rankings for:
- Overall Borrower Satisfaction
- Loan Originators
- Processors
- Net Promoter Score (NPS)
- Online Tools
- Application Process
Explore Our Tech Stack
Get your time back—and put it where it counts. Our tech stack is built to help you grow your brand, connect with more clients, originate efficiently and close more loans, all while creating the balance you’ve been working toward.
D1CEdgeDay 1 Certainty is fully integrated into our mortgage process to automate income, employment and asset verification for faster, simpler underwriting approvals.
HomebotStay in front of your customers with personalized, relevant home data that reminds them you’re on call as their home financing expert.
Total ExpertAccess and customize digital marketing campaigns, social posts, videos, print-ready materials and more to engage your customers and business partners.
Mortgage Coach“WOW” your customers and business partners by creating game-changing loan scenarios complete with charts, graphs, videos and more.
Blue SageOur state-of-the-art loan origination system that’s optimized for unmatched efficiency, giving you more time to close loans.
SalesforceSmoothly integrate processes, priorities, timelines and people into your business to make managing and communicating with your borrowers simple.
Marketing Made Easy
Drive more business without the extra work. Our in-house team delivers ready-to-use campaigns, content and tools you can customize and launch instantly through Total Expert—so you can stay visible, generate leads and grow your business.
Priscilla Gonzalez NMLS# 476992 Sr. Loan Originator Las Cruces, NM
Brandon Walters NMLS# 1199320 Loan Originator Dallas, TX
“I started as an intern at 19, and now, at 33, I’m a Power Producer. The incredible culture at PrimeLending keeps me here—teamwork, support, technology, and a commitment to excellence make every day rewarding. Helping clients achieve their homeownership dreams alongside a dynamic and inspiring culture is why I stay.”